Businesses can definitely benefit from good, SEO Optimized Local Listings. Below in a snippet taken from an industry website’s article outlining some very interesting statistics on how Yelp can help your business succeed online.
“…a lot of businesses are finding success with Yelp, and are gaining customers. Merchant Warehouse has put out results from a study finding that 90% of those polled say positive reviews on Yelp impacted their company buying choices, and 72% of them said they trust online reviews as much as personal recommendations.
According to Merchant Warehouse’s findings, 44% based their choices for what businesses to go to on text reviews, while 26% cited business ratings, 17% said quantity of reviews, and 14% said reviews from friends or family.
The study finds that 93% of people who conducted research on review sites “typically” make purchases at the businesses they look up. Here’s a look at the types of businesses that are being searched for most:
Merchant Warehouse also points to data from a Boston Consulting Group survey, finding that small businesses that took advantage of Yelp business accounts saw an increase in annual revenue.
66% of small businesses spend more time on social sites.”