Below I have included 5 good tips (sourced from an article on Search Engine People) to consider when purchasing your website domain name.
1. Size Matters
Generally, the shorter your domain name, the better. That’s because it’s easier for people to remember and type in a shorter domain than a longer one. Consider the above example, Pets.com is better than something like PetsPetEmporiumAndPuppyStore.com.
2. Corner The Market On Variations Of Your Domain
If your business can afford it, it’s a good idea to buy as many variations of your domain name as possible. This prevents other people from getting them and also allows you to capture prospective customers who type in your domain name incorrectly because you can simply redirect them to your primary website.
For example, if you own an eyeglasses business called Four Eyes, your primary website should probably be FourEyes.com. But you may also want to buy 4Eyes.com, ForEyes.com, and other similar variations.
3. Avoid Commonly Misspelled Words
In your domain name, try to avoid words people can easily or consistently misspell. This includes words that include such spelling rules as “I before e except after c …” and other frequently misspelled words or phrases.
4. Make It Memorable
The best domains are those that people can remember. When choosing your domain, try to make it as memorable as possible by keeping it simple, highly descriptive, or using clever phrases that make prospective customers sit up and take notice.
5. Building Your Brand
The name of your business or brand may be your first choice for your domain name. This keeps things simple: It’s generally easier for your customers to remember and it can be integrated more easily with your organization’s brand elsewhere within your business.
For example, because it’s already an established brand, the Ford Motor Company uses Ford.com to provide access to all of its products, dealerships, service, media, and everything else related to its business.
While these a some very good guidelines to consider, there are always exceptions to the “rules” and sometimes you will need to employ those exceptions. If that takes place, we can help you work around any potential negative impacts. Contact us any time with questions you might have.