When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right?
While short-tail keywords are valuable as part of your overall SEO strategy, to really dig deep and find the qualified leads (the people looking for your exact product or service), you have to have a robust long-tail keyword list and strategy for incorporating those keywords into your website.
What Are Long-Tail Keywords?
The original derivation of Long-Tail was from an article published in Wired in 2004 which demonstrated that multi-word keywords sat at the “tail end” of the search volume curve, and thus the origin of the term “long-tail keywords for Long Tail Keywords (or phrases) aren’t necessarily attached to the number of words in the query, as some suggest, but are actually at the long tail end of a visualized curve distribution for keyword search volume.
Generally, Long-tail keywords are phrases that include modifying adjectives and adverbs. SEOs define these types of adjectives and adverbs as “keyword modifiers”. These modifiers weed out people searching for other products or services, helping you narrow searcher intent.
If you were paying close attention, you’ll notice a mistake. The image is from Brian
The reason I bring this up is to show that well-versed SEOs and marketers get this concept wrong, so the distinction is important to understand.
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