None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ approach to this is simply aiming for consistent branding and messaging on each channel. And while it is important to create […]
Google Plus is officially dead. The announcement generated a lot of news when Google released its declaration in October. And Google Plus made even more news when we found out about another data breach. However, Google Plus was really dead long before Google announced it. The death of Google Plus really shouldn’t have been a surprise […]
Google has posted the date of December 13, 2018 as the date they will be removing some of the old Google Search Console reports. The reports are already replaced by similar reports in the new Google Search Console. The reports going away in the old Search Console include: Search Analytics Links to Your Site […]
Google has published their annual “Year in Search” – their old Google digest, which sums up the most searched for keyword phrases over 2018. To be clear, these are top trending searches, which takes into account an increase in interest from 2017 to 2018 around a specific topic.
Published: December 4, 2018 Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org. As shown in the image below, the fake reviews, four stars in this case, appeared under […]