When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right? Not exactly. While short-tail keywords are valuable as part of your overall SEO strategy, to really dig deep and find the […]
None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ approach to this is simply aiming for consistent branding and messaging on each channel. And while it is important to create […]
Google Plus is officially dead. The announcement generated a lot of news when Google released its declaration in October. And Google Plus made even more news when we found out about another data breach. However, Google Plus was really dead long before Google announced it. The death of Google Plus really shouldn’t have been a surprise […]
Google has posted the date of December 13, 2018 as the date they will be removing some of the old Google Search Console reports. The reports are already replaced by similar reports in the new Google Search Console. The reports going away in the old Search Console include: Search Analytics Links to Your Site […]
Google has published their annual “Year in Search” – their old Google digest, which sums up the most searched for keyword phrases over 2018. To be clear, these are top trending searches, which takes into account an increase in interest from 2017 to 2018 around a specific topic.