From time to time our clients ask us some or all of these questions. Due to popular demand, we have included some SEO FAQs which might help to provide more clarity on both our processes and the industry as a whole.
What is SEO?
SEO stands for Search Engine Optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Is SEO changing?
Yes, SEO is changing as we speak. Techniques that used to work a few years ago are now outdated. Google is releasing smarter algorithms that reward websites that provide the best user experience.
What’s on-page SEO?
On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes things such as: Creating keyword-rich content, formatting your website so that target keywords are emphasized, design keyword-rich META Tags, including keywords within navigational menus and web page titles, etc.
What’s off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines such as techniques used in Reputation Management, Social Networking, Link Building/Management, Directory Listings, Local Listings, etc.
How quickly will I see results?
SEO is a long term strategy to help build a solid presence online for your website. Depending on the keyword terms targeted, most clients start to see results within the second month of service. Generally, though, SEO campaigns tend to really start to take off after 4-5 months of consistent SEO service.
What’s the difference between SEO and SEM?
SEM stands for Search Engine Marketing. While SEO is a part of SEM, SEO refers to the process of using on and off page factors (organic methods) to get your web pages ranked for your chosen keywords in order to achieve additional search engine traffic to your websites. SEM works to include using additional methods such as paid search engine listings and other paid services to help drive even more traffic to your websites.
What are Google Analytics?
Google Analytics is the industry standard website tracking program in use today. Google Analytics’ solution gives you rich insights into your website traffic and marketing effectiveness and can help you make more profitable marketing decisions for your products.
What’s the difference between paid and organic search listings?
Organic search engine listings are the main results users see when they do a Google or BING search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.
The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).
This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa.
SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.
Should I rank my own content or articles on other sites?
You should focus the majority of your efforts on ranking content on your own sites due to the fact that you can not control what third-party sites do.
With that said, though, you can leverage high-ranking third-party sites by posting SEO optimized content on them and always including a link back to your own website so that you receive natural and relevant traffic as well. Not only do you get the SEO benefits of the backlinks, you’ll also get indirect search engine traffic from people clicking through to your main site.
On-Page SEO and Off-Page SEO, which is more important?
Both are just as important. If you are serious about ranking high in Google, you should start with doing on-page SEO for your website and then off-page, which usually involves building backlinks.
One should not go without the other.
Is there any future for SEO?
Yes, SEO will never die. There will always be a way to rank websites in search engines, whether it’s Google, BING or other search engines. As long as search engines will exist, SEO will live as well.
How can I keep track of my rankings in Google?
When you are a client subscribing to one of our SEO Packages, you receive a monthly 1st Page Keyword Ranking Report from us which tracks exactly where you stand in multiple search engines (main, local, mobile, etc.) for your target keyphrases/keywords.
Should I hire an SEO company that guarantees first place rankings?
No. SEO is not an exact science and no one can guarantee that you will reach the first page or top three positions within a few weeks or months. Those that give such absolute guarantees are scammers trying to take advantage of people with little SEO knowledge.
Is it ok to build backlinks only to my homepage?
No. You should build links and encourage others to link to other pages of your website as well. SEO means optimizing your website and making it look as natural as possible. Very rarely a website will only link only to its homepage.
My rankings decreased, why?
When your rankings go down, it could be because of several reasons. These are the most common scenarios:
- Google has released a new algorithm update that might have affected your site. (your SEO service provider will work to correct this)
b. Your website has lost some good backlinks causing your domain authority to decrease. (your SEO service provider will work to correct this)
c. Your website was penalized/filtered by Google because of violating Google’s guidelines. (your SEO service provider will work to correct this)
d. Your competitors have improved their SEO and have outranked you. (your SEO service provider will work to correct this)
Do internal links count as good links?
Yes. Best practices recommend creating a good internal linking structure for a better user experience. Google also counts these backlinks, even though they will not be as valuable as links from third party sites.
What are Crawlers?
When you hear people talk about Crawlers in the context of SEO, they are referring to the programs that search engines use to scan and analyze websites in order to determine their importance, and thus their ranking in the results of internet searches for certain keywords. Crawlers are also often referred to as spiders or robots.
What’s an XML sitemap?
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.
What is a robots.txt file?
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.
Why does my company need Reputation Management?
Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.
What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.
How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.
Why am I on #1 all the time but when my co-worker searches for me he/she doesn’t find me?
You probably need to disable personalized search. Otherwise Google will serve you the results you most desire.
How much does SEO cost?
How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the right price for your needs vs budget. Otherwise we can estimate somewhere in between $200-$2,000 per month.
Why is SEO so expensive?
Why are cars and houses so expensive? Because it takes a lot of time, resources and work to build them. SEO makes your website actually earn money while setting up website and designing it by itself does not. So at the end of the day SEO earns more money that it takes.
Why should I outsource my SEO?
SEO is a full time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full time SEO in-house it is strongly advised to seek assistance from a SEO company or consultant.
Can’t my nephew who is a web developer do the SEO?
Many old school SEO professionals have started out as web developers. Nonetheless they had to focus on other non-technical SEO techniques. A good web developer can provide roughly one third of the skills you need for SEO. Sadly most web developers are clueless about SEO beyond the most common basics.
I have a question or answer that is not on this FAQ what can I do?
Contact us with your questions and we will work with you to find your answers.
I know I want SEO for my website but I’m not sure which package is right for me?
Contact us with your questions, budget needs and website URL and we will work with you to find a package which meets your goals and current budget.
Can I get help with Social Media Marketing as well as SEO Services in one monthly package?
Yes. Contact us with your questions, budget needs and website URL and we will work with you to find a package which meets your goals and current budget.
We have also included a very helpful SEO infographic shown below titled, “How SEO Has a Positive Impact on Websites”: