When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right? Not exactly. While short-tail keywords are valuable as part of your overall SEO strategy, to really dig deep and find the […]
Links and content. We know these are the two driving factors behind search rankings and visibility. There have been numerous studies on the subject, and a Google employee even flat out said this is the case. Because of the importance of content and links, most site owners focus the majority of their optimization efforts on […]
In the early days of SEO, web directories were the thing. Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how the algorithm saw it. The number of directory links you […]
Google has published their annual “Year in Search” – their old Google digest, which sums up the most searched for keyword phrases over 2018. To be clear, these are top trending searches, which takes into account an increase in interest from 2017 to 2018 around a specific topic.
You’re redesigning your website. You’ve got a lot of webpages. Since your content is awesome and people like it, there are tons of backlinks. Your new site design is going to be a major overhaul of the information architecture, not just a simple layout and graphic design change. There’s a little voice in the […]